Product
Service Description
The Wedding Planner offers a series of
different wedding packages to turn a dream into reality. Full
day arrangements with complete travel reservations, including
all of the basics with formal wear rental, catering, location
rental, and limousine services, are included in the wedding packages.
"The Wedding Planner" is dedicated to service, making
the important day and planning process carefree. No dream is too
exquisite or exotic. Simply select from one of the fine wedding
day or honeymoon packages and leave the magic to "The Wedding
Planner." Already married? Renew love and commitment through
TWP and go on a second honeymoon!
Product Life Cycle
Once a company is out on the market, it has a life cycle. There
is an induction phase, a peak, and a transitional phase out. "The
Wedding Planner" is currently in the middle, or a mature
stage of our life cycle
Research and Development Activities
"The Wedding Planner" has many techniques for promoting
the business to the community. One technique is to develop affiliate
relationships with other service providers including florists,
caterers, formal wear rentals, etc. Though TWP will be advertised
through word of mouth, the company's proudest sales strategy is
the state of the art, easy access web site. Through this web site
it is easy to see the unique services TWP has to offer.
