Although the flash and
excitement of impending nuptials can be intoxicating, it can also
be overwhelming. Consequently, "The Wedding Planner" primarily
markets services to people who need them most: brides and grooms.
In 1997, 2.4 million marriages took place in the United States.
According to the Encarta Encyclopedia, the current US marriage rate
of nine marriages per 1,000 people is still the highest rate among
the industrialized countries. This marriage rate is expected to
remain at the same level in the near future. TWP does not only sell
to individual couples, but conducts weddings for the 3,600 Virtual
Enterprise International companies with 25-30 students in each company.
TWP will be attending trade fairs along with other Virtual Enterprise
companies, and offering specials to individuals at the Grand Opening
and monthly open houses.
Besides the wedding arrangements, "The Wedding Planner"
will provide services such as vow-renewals, anniversary packages,
and romantic getaways. These getaways will be offered in many scenic
locations all over the globe. We have fabulous "Re-Mauied"
packages as well as wedding packages where couples can rekindle
their flame of love or "tie the knot," in romantic Hawaii.
Additional marketing for services and product line will be available
to customers online in a virtual market at wedding-planner.net .
Here customers will be able to plan in a one-stop shop atmosphere.
Working alongside with various companies including florists, caters,
bridal shops, limousine services, and hotels, weddings/special events
will be planned and executed capturing all the unique aspects of
every dream!
Industry Characteristics and Trends
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